Marketing strategies for the new economy /
Tvede, Lars, 1957-
Marketing strategies for the new economy / Lars Tvede and Peter Ohnemus. - Chichester ; New York : Wiley, 2001. - x, 246 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471492116 9780471492115: £19.99
Marketing--Management
Electronic commerce--Management
Marketing.
Business and Management.
Sales & marketing
658.8002854678
Marketing strategies for the new economy / Lars Tvede and Peter Ohnemus. - Chichester ; New York : Wiley, 2001. - x, 246 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471492116 9780471492115: £19.99
Marketing--Management
Electronic commerce--Management
Marketing.
Business and Management.
Sales & marketing
658.8002854678