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Cases in marketing management /

Moutinho, Luiz.

Cases in marketing management / Luiz Moutinho. - Wokingham, England ; Reading, Mass. : Addison-Wesley, c1989. - xiii, 329 p. : ill. ; 24 cm. ; pbk.

Includes index.

ISBN: 0201175703 0201416328 (instructor's manual) 9780201416329: Free with text

LCCN: 89014894

Subjects--Topical Terms:
Marketing--Management--Case studies
Sales & marketing management

Dewey Class. No.: 658.800722

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