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Retail marketing /

Walters, David, 1936-

Retail marketing / David Cook and David Walters. - Prentice Hall, 1991. - xviii,458p.

Includes bibliographical references and index.

ISBN: 9780137788125: £19.99 0137788126

LCCN: 90027808

Subjects--Topical Terms:
Retail trade--Management
Retail trade--Management--Case studies
Sales & marketing management
Retail & wholesale industries

Dewey Class. No.: 658.87

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