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Rice, Chris.

Consumer behaviour : behavioural aspects of marketing / Chris Rice. - Oxford ; Boston : Butterworth-Heinemann, 1993. - viii, 414 p. : ill. ; 23 cm. - Marketing series (London, England). .

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references and indexes.

ISBN: 0750605499 9780750605496: £15.95

LCCN: 93232078

Subjects--Topical Terms:
Consumer behavior.
Marketing--Social aspects
Anthropology
Behavioural theory (Behaviourism)
Sales & marketing

Dewey Class. No.: 658.8342