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Consumer behavior /

Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. - 8th ed. - Fort Worth : Dryden Press, c1995. - xxii, 951, [41] p. : ill. (some col.) ; 24 cm. - The Dryden Press series in marketing . - Dryden Press series in marketing. .

CW037 CW838

Includes bibliographical references and index.

0030984645 9780030984648

94070806


Consumer behavior.
Marketing research.
Market research

658.8342

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