Global marketing : a market-responsive approach /
Hollensen, Svend.
Global marketing : a market-responsive approach / Svend Hollensen. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2000. - 704p. : ill. (some col.) ; 25 cm.
CW838 CW037, CW100, CW101, CW127 CW828
Includes bibliographical references and index.
9780273646440: £29.99 0273646443
Export marketing.
Marketing.
Export marketing--Case studies
Business and Management.
Sales & marketing
658.848
Global marketing : a market-responsive approach / Svend Hollensen. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2000. - 704p. : ill. (some col.) ; 25 cm.
CW838 CW037, CW100, CW101, CW127 CW828
Includes bibliographical references and index.
9780273646440: £29.99 0273646443
Export marketing.
Marketing.
Export marketing--Case studies
Business and Management.
Sales & marketing
658.848