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International marketing management

Miracle, Gordon E.

International marketing management [by] Gordon E. Miracle [and] Gerald S. Albaum. - Homewood, Ill. : R. D. Irwin, 1970. - xvii, 604 p. illus. 24 cm.

Includes bibliographical references.

LCCN: 78019111

Subjects--Topical Terms:
Marketing.
International business enterprises.

Dewey Class. No.: 658.81

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