The IBM way : insights into the world's most successful marketing organization /
Rodgers, F. G.
The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. - 1st ed. - New York : Harper & Row, c1986. - xiv, 235 p. ; 25 cm.
Includes index.
0060155221 : $17.95 9780060155223 : $17.95
85045223
International Business Machines Corporation.
Computers--Marketing--Case studies
Electronic office machines--Marketing--Case studies
Marketing--Case studies
Business & Management
Social & cultural history
United States Computer industries: International Business Machines Corporation
338.761004
The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. - 1st ed. - New York : Harper & Row, c1986. - xiv, 235 p. ; 25 cm.
Includes index.
0060155221 : $17.95 9780060155223 : $17.95
85045223
International Business Machines Corporation.
Computers--Marketing--Case studies
Electronic office machines--Marketing--Case studies
Marketing--Case studies
Business & Management
Social & cultural history
United States Computer industries: International Business Machines Corporation
338.761004