Global marketing management /
Keegan, Warren J 1936-
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxv, 617 p. : ill. ; 27 cm. - Prentice Hall international series in marketing. .
Includes bibliographical references and index.
9780130332714 0130332712
2001016317
Export marketing--Management
Export marketing--Management--Case studies
Sales & marketing management
Sales & marketing
/ .K44 2002
658.848
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxv, 617 p. : ill. ; 27 cm. - Prentice Hall international series in marketing. .
Includes bibliographical references and index.
9780130332714 0130332712
2001016317
Export marketing--Management
Export marketing--Management--Case studies
Sales & marketing management
Sales & marketing
/ .K44 2002
658.848