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International marketing management : strategies and cases /

Jeannet, Jean-Pierre.

International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey. - Boston : Houghton Mifflin, c1988. - xxii, 873 p. : ill. ; 25 cm.

Includes bibliographies and index.

ISBN: 039535675X 9780395356753

LCCN: 87080430

Subjects--Topical Terms:
Export marketing--Management
Export marketing--Management--Case studies
Sales & marketing
International business

Dewey Class. No.: 658.848

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