Promotional management /
Govoni, Norman A. P.
Promotional management / Norman Govoni, Robert Eng and Morton Galper. - International ed. - New Jersey : Prentice Hall, 1986. - xiii,578p. : ill. ; 23cm. ; pbk. - Prentice-Hall International editions. .
Includes bibliography and index.
013731258X
Sales promotion.
Marketing.
658.82
Promotional management / Norman Govoni, Robert Eng and Morton Galper. - International ed. - New Jersey : Prentice Hall, 1986. - xiii,578p. : ill. ; 23cm. ; pbk. - Prentice-Hall International editions. .
Includes bibliography and index.
013731258X
Sales promotion.
Marketing.
658.82