Total access : giving customers what they want in an anytime, anywhere world /
McKenna, Regis.
Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna. - Boston, Mass. : Harvard Business School Press, c2002. - xv, 252 p. ; 24 cm.
Includes bibliographical references (p. 227-236) and index.
9781578512447 1578512441 (alk. paper)
2001051536
Customer services.
Customer relations.
Consumer satisfaction.
International business.
Export marketing.
Business strategy
Sales & marketing
/ .M3855 2002
658.812
Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna. - Boston, Mass. : Harvard Business School Press, c2002. - xv, 252 p. ; 24 cm.
Includes bibliographical references (p. 227-236) and index.
9781578512447 1578512441 (alk. paper)
2001051536
Customer services.
Customer relations.
Consumer satisfaction.
International business.
Export marketing.
Business strategy
Sales & marketing
/ .M3855 2002
658.812