Advertising management /
Aaker, David A. 1938-
Advertising management / David A. Aaker and John G. Myers. - 3rd ed. - London : Prentice-Hall International, 1987. - xii,564p. : ill., facsims. ; 23cm. ; pbk.
Previous ed.: 1982. Includes index.
0130160490 9780130160492: £15.95
Advertising.
Advertising
659.1
Advertising management / David A. Aaker and John G. Myers. - 3rd ed. - London : Prentice-Hall International, 1987. - xii,564p. : ill., facsims. ; 23cm. ; pbk.
Previous ed.: 1982. Includes index.
0130160490 9780130160492: £15.95
Advertising.
Advertising
659.1