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Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, 2001. - xiii,729 p. : ill. ; 29 cm. ; cased.

Includes bibliographical references and indexes.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Interactive marketing and electronic commerce -- Marketing strategy reformulation: the control process -- Comprehensive marketing programs.



ISBN: 0130276618 9780130276612

LCCN: 00022379

Subjects--Topical Terms:
Marketing--Decision making--Case studies
Marketing--Management--Case studies
Sales & marketing management
Sales & marketing

Dewey Class. No.: 658.802