Irish marketing review 1993 : issues, developments, research & practice in marketing /
Irish marketing review 1993 : issues, developments, research & practice in marketing /
editor Aiden O'Driscoll.
- Dublin : Mercury Publications, 1993.
- 159p. : ill., 30cm ; pbk.
- ARROW@DIT. .
Winning success in aquaculture marketing / Shay Garvey & Ann Torres -- The Competition Act - the practical implications for business / John Meade -- Qualitative research: where it's at, where it's going / Phelim O'Leary -- How service firms can attain a sustainable competitive advantage / John Fahy -- Quick response as a competitive tool: Thermo King Europe's SMX / Mark Watson -- New technologies, new markets and changing marketing practice / James G. Barnes -- Sales force management in Ireland / Sean de Burca & Mary Lambkin -- Enhancing service quality: the case of Sealink Stena / Audrey Gilmore & David Carson -- Biotechnology: beauty or beast? / Kate Ui Ghallachoir & Clare Kavanagh -- Skulls, subs, pawns and kings - attitude cycles in customer orientation / J. A. Meenaghan -- Design in the product life cycle: Ballygowan Spring Water / Mark Mortell -- Postmodern marketing: principles, practice and panaceas / Stephen Brown -- Grocery pricing in the 1990s - war or peace? / Peter J. McGoldrick -- Variety seeking and market segmentation: Irish and American perspectives / Noel M. Murray & Lalita A. Manrai -- Environmental marketing: some practical guidelines for managers / Pierre McDonagh & Andrea Prothero.
07097362 = Irish marketing review.
Marketing--Ireland.
Brands.
Consumer behavior.
Sales force management.
Service industries--Quality control.
658.809417
Winning success in aquaculture marketing / Shay Garvey & Ann Torres -- The Competition Act - the practical implications for business / John Meade -- Qualitative research: where it's at, where it's going / Phelim O'Leary -- How service firms can attain a sustainable competitive advantage / John Fahy -- Quick response as a competitive tool: Thermo King Europe's SMX / Mark Watson -- New technologies, new markets and changing marketing practice / James G. Barnes -- Sales force management in Ireland / Sean de Burca & Mary Lambkin -- Enhancing service quality: the case of Sealink Stena / Audrey Gilmore & David Carson -- Biotechnology: beauty or beast? / Kate Ui Ghallachoir & Clare Kavanagh -- Skulls, subs, pawns and kings - attitude cycles in customer orientation / J. A. Meenaghan -- Design in the product life cycle: Ballygowan Spring Water / Mark Mortell -- Postmodern marketing: principles, practice and panaceas / Stephen Brown -- Grocery pricing in the 1990s - war or peace? / Peter J. McGoldrick -- Variety seeking and market segmentation: Irish and American perspectives / Noel M. Murray & Lalita A. Manrai -- Environmental marketing: some practical guidelines for managers / Pierre McDonagh & Andrea Prothero.
07097362 = Irish marketing review.
Marketing--Ireland.
Brands.
Consumer behavior.
Sales force management.
Service industries--Quality control.
658.809417