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Chenet, Pierre.

Beyond loyalty : the next generation of strategic customer relationship management / Pierre Chenet, Jon Ivar Johansen. - Dublin : Oak Tree Press, 1999. - viii, 101 p. : ill. ; 30 cm. - Irish management briefings. .

Includes bibliographical references.

ISBN: 9781860761379 1860761372

Subjects--Topical Terms:
Customer loyalty.
Customer relations.
Marketing--Management
Relationship marketing.
Consumer satisfaction.
Customer relations--Management
Management of specific areas
Customer services

Dewey Class. No.: 658.812