Strategic marketing communications : new ways to build and integrate communications /
Smith, P. R. 1957-
Strategic marketing communications : new ways to build and integrate communications / P.R. Smith, Chris Berry, Alan Pulford. - Rev. ed. - London : Kogan Page, 1999. - xii, 300 p. ; 24 cm. ; pbk.
Previous ed.: 1997. CW123 CW808
Includes bibliographical references and index.
0749429186 9780749429188: £19.95
Strategic planning.
Communication in marketing.
Business and Management.
Sales & marketing
658.802
Strategic marketing communications : new ways to build and integrate communications / P.R. Smith, Chris Berry, Alan Pulford. - Rev. ed. - London : Kogan Page, 1999. - xii, 300 p. ; 24 cm. ; pbk.
Previous ed.: 1997. CW123 CW808
Includes bibliographical references and index.
0749429186 9780749429188: £19.95
Strategic planning.
Communication in marketing.
Business and Management.
Sales & marketing
658.802