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Managing cultural differences : strategies for competitive advantage /

Hoecklin, Lisa Adent.

Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin. - Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995. - x, 158 p. : ill. ; 25cm. ; pbk. - The EIU series . - EIU series. .

Includes bibliographical references and index.

0201427702 9780201427707 : No price

94037013


International business enterprises--Management--Social aspects
Competition, International--Social aspects--Case studies
Intercultural communication--Case studies
Management--Cross-cultural studies
International business enterprises--Management
Cultural studies
Management & management techniques
Social groups

Culture Related to Organisations

658.049

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