Normal view MARC view ISBD view

Schmidt, Ruth A.

Financial aspects of marketing / by Ruth A. Schmidt and Helen Wright. - London : Macmillan Business, 1996. - xviii, 298p : ill ; 25 cm. ; pbk.

CW121

Includes glossary and index.

ISBN: 033363781X 0333637828 9780333637814: £45.00

Subjects--Topical Terms:
Marketing--Management--Problems, exercises, etc
Marketing--Finance--Problems, questions, etc
Marketing--Finance
Marketing--Finance--Problems, exercises, etc
Business and Management.
Sales & marketing
Budgeting & financial management
Finance

Dewey Class. No.: 658.802