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Cases in European marketing management /

Cases in European marketing management / John A. Quelch, Kamran Kashani, and Sandra Vandermerwe. - Burr Ridge, Ill. : Irwin, c1994. - xiii, 525 p. : ill. ; 24 cm. - The Irwin series in marketing . - Irwin series in marketing. .

Includes bibliographical references.

ISBN: 0256157227 9780256157222

LCCN: 93041069

Subjects--Topical Terms:
Marketing--Europe--Case studies
Marketing--Management--Europe--Case studies
Marketing research--Europe--Case studies
Sales & marketing management

Dewey Class. No.: 658.80094

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