Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - x, 893 p. ; ill. ; 26 cm. ; pbk.
CW083 CW838
Includes bibliographical references and index.
0131200577 (international ed.) 0130996114
Hospitality industry--Marketing.
Tourism--Marketing.
658.83
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - x, 893 p. ; ill. ; 26 cm. ; pbk.
CW083 CW838
Includes bibliographical references and index.
0131200577 (international ed.) 0130996114
Hospitality industry--Marketing.
Tourism--Marketing.
658.83