Industrial marketing strategy /
Webster, Frederick E.
Industrial marketing strategy / Frederick E. Webster, Jr. - 3rd ed. - New York : Wiley, c1991. - xiii, 365 p. : ill. ; 24 cm. ; pbk.
CW037 CW838
Includes bibliographical references and index.
0471617032 (cloth : acidfree paper) 047111989X (pbk) 9780471617037: No price
90021501
Industrial marketing--Management
Industry & industrial studies
Sales & marketing
Business strategy
Marketing
658.8
Industrial marketing strategy / Frederick E. Webster, Jr. - 3rd ed. - New York : Wiley, c1991. - xiii, 365 p. : ill. ; 24 cm. ; pbk.
CW037 CW838
Includes bibliographical references and index.
0471617032 (cloth : acidfree paper) 047111989X (pbk) 9780471617037: No price
90021501
Industrial marketing--Management
Industry & industrial studies
Sales & marketing
Business strategy
Marketing
658.8