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Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 8th ed. - Australia ; United Kingdom : Thomson/South-Western, c2004. - xxx, 714 p. : ill. ; 27 cm.

CW838 Previously published by Harcourt College Publishers, 2001. CW037 CW018

Includes bibliographical references and index.

ISBN: 9780324190434 : £34.99 0324190433

LCCN: 2002116678

Subjects--Topical Terms:
Industrial marketing--Management--Case studies
Sales & marketing management

Dewey Class. No.: 658.8