Principles of service marketing and management /
Lovelock, Christopher H.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xix, 436 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
9780130404671 0130404675
2001035072
Service industries--Marketing--United States
Service industries--Management--United States
Sales & marketing
Management & management techniques
Customer services
/ .L68 2002
658.8
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xix, 436 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
9780130404671 0130404675
2001035072
Service industries--Marketing--United States
Service industries--Management--United States
Sales & marketing
Management & management techniques
Customer services
/ .L68 2002
658.8