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Market-driven management : an introduction to marketing /

Lambin, Jean-Jacques, 1933-

Market-driven management : an introduction to marketing / Jean-Jacques Lambin. - Basingstoke : Macmillan, 2000. - 608p. ; 25 cm.

Includes index.

ISBN: 9780333793183: £47.50 9780333793190: œ24.99 0333793188 (hbk.)

Subjects--Topical Terms:
Marketing--Management
Marketing.
Business and Management.
Sales & marketing

Dewey Class. No.: 658.8

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