Consumer behavior : implications for marketing strategy /
Hawkins, Del I.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 5th ed. - Homewood, IL : Irwin, c1992. - xv, 674 p. : ill. (some col.) ; 25 cm. ; pbk.
CW093 CW018
0256108218
658.8342
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 5th ed. - Homewood, IL : Irwin, c1992. - xv, 674 p. : ill. (some col.) ; 25 cm. ; pbk.
CW093 CW018
0256108218
658.8342