Marketing communications /
Blythe, Jim.
Marketing communications / Jim Blythe. - Harlow, England ; New York : Financial Times/Prentice Hall, 2000. - xi, 252 p. : ill. ; 25 cm. ; pbk.
Includes bibliographical references and index.
0273639609 (alk. paper) 9780273639602: £19.99
99025715
Communication in marketing.
Marketing.
Marketing channels.
Business and Management.
Sales & marketing
Business communication & presentation
658.802
Marketing communications / Jim Blythe. - Harlow, England ; New York : Financial Times/Prentice Hall, 2000. - xi, 252 p. : ill. ; 25 cm. ; pbk.
Includes bibliographical references and index.
0273639609 (alk. paper) 9780273639602: £19.99
99025715
Communication in marketing.
Marketing.
Marketing channels.
Business and Management.
Sales & marketing
Business communication & presentation
658.802