Marketing : principles and practice /
Marketing : principles and practice /
Dennis Adcock ... [et al.].
- 3rd ed.
- London : Pitman, 1998.
- xii, 480p., [8]p. of plates : col. ill., col. facsims. ; 25 cm.
CW016 Previous ed.: 1995. On t.p. verso: Financial Times Management. CW093, CW095
Includes bibliographical references and index.
9780273627982: £19.95 0273627988
Marketing.
Marketing--Management
Business and Management.
Sales & marketing
658.8
CW016 Previous ed.: 1995. On t.p. verso: Financial Times Management. CW093, CW095
Includes bibliographical references and index.
9780273627982: £19.95 0273627988
Marketing.
Marketing--Management
Business and Management.
Sales & marketing
658.8