Market segmentation : a step-by-step approach to creating profitable market segments /
McDonald, Malcolm.
Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. - Basingstoke : Macmillan Business, 1995. - xvii, 271 p. : ill. ; 25 cm.
CW016 CW093, CW095 CW018
Includes index.
9780333637227: No price 9780333637234: No price 0333637224 (cased)
Market segmentation--Great Britain
Business strategy
Market research
Market research
658.802
Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. - Basingstoke : Macmillan Business, 1995. - xvii, 271 p. : ill. ; 25 cm.
CW016 CW093, CW095 CW018
Includes index.
9780333637227: No price 9780333637234: No price 0333637224 (cased)
Market segmentation--Great Britain
Business strategy
Market research
Market research
658.802