Marketing management and information technology /
Fletcher, Keith, 1948-
Marketing management and information technology / Keith Fletcher. - 2nd ed. - London : Prentice Hall, 1995. - xviii,404p. : ill. ; 24cm.
CW838 CW037
Includes bibliographical references and index.
9780131844827: £21.95 0131844822
94049052
Marketing--Management--Data processing
Information technology.
Computing & information technology
Sales & marketing management
Marketing Use of Computers
658.802
Marketing management and information technology / Keith Fletcher. - 2nd ed. - London : Prentice Hall, 1995. - xviii,404p. : ill. ; 24cm.
CW838 CW037
Includes bibliographical references and index.
9780131844827: £21.95 0131844822
94049052
Marketing--Management--Data processing
Information technology.
Computing & information technology
Sales & marketing management
Marketing Use of Computers
658.802