Normal view MARC view ISBD view

Carter, Steve.

International marketing strategy, 2002-2003 / Steve Carter. - Oxford : Butterworth-Heinemann, 2002. - xxvii, 232 p. : ill. ; 30 cm. - CIM coursebook. .

CW016 "2002 postgraduate diploma syllabus"--Cover. Published on behalf of the Chartered Institute of Marketing. CW093, CW095, CW140 CW018

Includes bibliographical references (p. 226-227) and index.

ISBN: 9780750657099: No price 075065709X (pbk.)

Subjects--Topical Terms:
Export marketing.
Business and Management.
International business
Sales & marketing

Dewey Class. No.: 658.848