Strategic marketing management 1999-2000 : planning and control, analysis and decision /
Fifield, Paul.
Strategic marketing management 1999-2000 : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. - Oxford : Butterworth-Heinemann, 1999. - xviii, 326 p. : ill. ; 30 cm. - CIM workbook . - CIM workbook. .
CW016 Published on behalf of the Chartered Institute of Marketing. Includes index. CW093, CW095, CW140 CW018
9780750643597: £17.99 0750643595
Strategic planning.
Marketing--Management
Sales & marketing management
658.802
Strategic marketing management 1999-2000 : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. - Oxford : Butterworth-Heinemann, 1999. - xviii, 326 p. : ill. ; 30 cm. - CIM workbook . - CIM workbook. .
CW016 Published on behalf of the Chartered Institute of Marketing. Includes index. CW093, CW095, CW140 CW018
9780750643597: £17.99 0750643595
Strategic planning.
Marketing--Management
Sales & marketing management
658.802