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Kasper, Hans.

Services marketing management : an international perspective / by Hans Kasper, Piet van Helsdingen, Wouter de Vries. - Chichester : Wiley, c1999. - xviii, 750p. : ill., facsims. ; 25 cm.

CW828 CW127

Includes bibliographical references (p. 726-739) and index.

ISBN: 9780471984900: £26.95 0471984906

LCCN: 98030331

Subjects--Topical Terms:
Customer services--Marketing--Management
Service industries--Marketing--Management
Service industries--Marketing
Service industries--Management
Business and Management.
Sales & marketing management
Business & Management

LC Class. No.: / .K375 1999

Dewey Class. No.: 658.8