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Advertising and promotion : communicating brands /

Hackley, Christopher E.

Advertising and promotion : communicating brands / Chris Hackley. - London : SAGE, 2005. - 264 p. : col. ill. ; 25 cm.

CW808 CW123

Includes bibliographical references (p. [239]-246) and index.

ISBN: 9780761941545: £24.99 9780761941538: £75.00 0761941533

LCCN: 2004114267

Subjects--Topical Terms:
Advertising--Social aspects
Advertising.
Sales promotion.
Advertising--Brand name products
Advertising

LC Class. No.: / .H185 2005

Dewey Class. No.: 659.1

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