Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxiv, 932 p. : col. ill. ; 26 cm.
CW838 CW083
Includes bibliographical references and index.
9780131193789 0131193783
2005015341
Hospitality industry--Marketing
Tourism--Marketing
Educational: Citizenship & social education
Hospitality & service industries
/ K68 2006
658.83
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxiv, 932 p. : col. ill. ; 26 cm.
CW838 CW083
Includes bibliographical references and index.
9780131193789 0131193783
2005015341
Hospitality industry--Marketing
Tourism--Marketing
Educational: Citizenship & social education
Hospitality & service industries
/ K68 2006
658.83