Mastering marketing management /
Cartwright, Roger.
Mastering marketing management / Marketing management Roger Cartwright. - Basingstoke : Palgrave, 2002. - x, 334p. : ill. ; 24 cm. - Palgrave master series .
Includes bibliographical references (p. 326-329) and index.
9780333948972: £13.99 0333948971 (pbk.)
2001058506
Marketing--Management
Business and Management.
Media studies
Sales & marketing management
658.802
Mastering marketing management / Marketing management Roger Cartwright. - Basingstoke : Palgrave, 2002. - x, 334p. : ill. ; 24 cm. - Palgrave master series .
Includes bibliographical references (p. 326-329) and index.
9780333948972: £13.99 0333948971 (pbk.)
2001058506
Marketing--Management
Business and Management.
Media studies
Sales & marketing management
658.802