The visionary package : using packaging to build effective brands /
Meyers, Herbert M.
The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman. - Basingstoke : Palgrave Macmillan, 2005. - xiv, 242 p. : ill. ; 25 cm.
CW111
Includes bibliographical references and index.
9781403906779: £25.00 1403906777
2004057787
Marketing.
Packaging.
Industrial design coordination.
Brand name products--Marketing
Business and Management.
Sales & marketing
Industrial / commercial art & design
658.823
The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman. - Basingstoke : Palgrave Macmillan, 2005. - xiv, 242 p. : ill. ; 25 cm.
CW111
Includes bibliographical references and index.
9781403906779: £25.00 1403906777
2004057787
Marketing.
Packaging.
Industrial design coordination.
Brand name products--Marketing
Business and Management.
Sales & marketing
Industrial / commercial art & design
658.823