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Klimchuk, Marianne Rosner.

Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec. - Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2006. - x, 262 p. : ill. (some col.), ports. ; 25 cm.

CW111

Includes bibliographical references (p. 252-253) and index.

ISBN: 9780471720164: £29.99 047172016X

Standard No.: 9780471720164

LCCN: 2006004539

Subjects--Topical Terms:
Packaging--Design
Business and Management.
Industrial / commercial art & design
Business & Management

LC Class. No.: / .K65 2006

Dewey Class. No.: 658.823