Public relations : critical debates and contemporary practice /
Public relations : critical debates and contemporary practice /
edited by Jacquie L'Etang and Magda Pieczka.
- Mahwah, N.J. ; London : Lawrence Erlbaum Associates, 2006.
- xii, 513 p. : ill. ; 26 cm.
CW808 CW123
Includes bibliographical references (p. 443-483) and indexes.
[PART 1 Rhetoric, ethics, propaganda and publics] From propaganda to discourse (and back again): truth, power, the public interest and public relations / K. Weaver et al... -- Public relations and propaganda: conceptual issues, methodological problems and public relations discourse / J. L'Etang -- Challenging unreliable narrators: writing and public relations / A. Surma -- Relationships, transparency and evaluation: the implications for public relations / J. Jahansoozi -- Active voices / K. Demetrious [PART 2 Histories] An intellectual history of German public relations / H. Puchan -- Public relations and democracy: a Swedish perspective / L. Larsson -- Public relations as theatre: key players in the evolution of British public relations / J. L'Etang -- Devotional-promotional communication and Santiago: a thousand-year public relations campaign for Saint James and Spain / D. James Tilson [PART 3 New directions] A marriage made in heaven or in hell? Relations between documentary filmmakers and PR practitioners / R. Kilborn -- Science, public relations and the media: problems of knowledge and interpretation / V. Campbell -- The football industry and public relations / R. Boyle & R. Haynes -- Public relations in sport, health and tourism / J. L'Etang [PART 4 Professionalism and professionalisation] Public relations and the question of professionalism / M. Pieczka & J. L'Etang -- Public relations expertise in practice / M. Pieczka -- "Chemistry" and the public relations industry: an exploration of the concept of jurisdiction and issues arising / M. Pieczka [PART 5 Critical perspectives revisited] Paradigms, systems theory and public relations / M. Pieczka -- Public relations and rhetoric / J. L'Etang -- Public relations as diplomacy / J. L'Etang -- Corporate identity snd corporate image / P. Meech -- Corporate responsibility and public relations ethics / J. L'Etang -- Public opinion and public relations / M. Pieczka -- Public relations education / J. L'Etang & M. Pieczka
9780805846171: No price 9780805846188: No price 0805846174
9780805846171 9780805846188
2005034330
Public relations.
Public relations
Media studies
/ .P765 2006
659.2
CW808 CW123
Includes bibliographical references (p. 443-483) and indexes.
[PART 1 Rhetoric, ethics, propaganda and publics] From propaganda to discourse (and back again): truth, power, the public interest and public relations / K. Weaver et al... -- Public relations and propaganda: conceptual issues, methodological problems and public relations discourse / J. L'Etang -- Challenging unreliable narrators: writing and public relations / A. Surma -- Relationships, transparency and evaluation: the implications for public relations / J. Jahansoozi -- Active voices / K. Demetrious [PART 2 Histories] An intellectual history of German public relations / H. Puchan -- Public relations and democracy: a Swedish perspective / L. Larsson -- Public relations as theatre: key players in the evolution of British public relations / J. L'Etang -- Devotional-promotional communication and Santiago: a thousand-year public relations campaign for Saint James and Spain / D. James Tilson [PART 3 New directions] A marriage made in heaven or in hell? Relations between documentary filmmakers and PR practitioners / R. Kilborn -- Science, public relations and the media: problems of knowledge and interpretation / V. Campbell -- The football industry and public relations / R. Boyle & R. Haynes -- Public relations in sport, health and tourism / J. L'Etang [PART 4 Professionalism and professionalisation] Public relations and the question of professionalism / M. Pieczka & J. L'Etang -- Public relations expertise in practice / M. Pieczka -- "Chemistry" and the public relations industry: an exploration of the concept of jurisdiction and issues arising / M. Pieczka [PART 5 Critical perspectives revisited] Paradigms, systems theory and public relations / M. Pieczka -- Public relations and rhetoric / J. L'Etang -- Public relations as diplomacy / J. L'Etang -- Corporate identity snd corporate image / P. Meech -- Corporate responsibility and public relations ethics / J. L'Etang -- Public opinion and public relations / M. Pieczka -- Public relations education / J. L'Etang & M. Pieczka
9780805846171: No price 9780805846188: No price 0805846174
9780805846171 9780805846188
2005034330
Public relations.
Public relations
Media studies
/ .P765 2006
659.2