Effective writing skills for public relations /
Foster, John, 1926-
Effective writing skills for public relations / John Foster. - 3rd ed. - London : Kogan Page, 2005. - xiv, 258 p. : ill. ; 24 cm. - PR in practice series .
CW808 CW123
Includes bibliographical references (p. 248-251) and index.
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal?
9780749443818: £16.99 0749443812
9780749443818
2005000863
Public relations--Handbooks, manuals, etc
Business writing--Handbooks, manuals, etc
Public relations.
Business writing.
English language--Usage
Literature.
Writing & editing guides
Public relations
808.066659
Effective writing skills for public relations / John Foster. - 3rd ed. - London : Kogan Page, 2005. - xiv, 258 p. : ill. ; 24 cm. - PR in practice series .
CW808 CW123
Includes bibliographical references (p. 248-251) and index.
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal?
9780749443818: £16.99 0749443812
9780749443818
2005000863
Public relations--Handbooks, manuals, etc
Business writing--Handbooks, manuals, etc
Public relations.
Business writing.
English language--Usage
Literature.
Writing & editing guides
Public relations
808.066659