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Stone, Marilyn A.

International strategic marketing : a European perspective / Marilyn A. Stone and J. B. McCall. - London : Routledge, 2004. - xx, 262 p. : ill. ; 25 cm.

Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780415314169: £85.00 9780415314176: £26.99 041531416X

Standard No.: 9780415314169 9780415314176 (pbk.)

LCCN: 2003021592

Subjects--Topical Terms:
Export marketing--European Union countries
Foreign trade promotion--European Union countries
Strategic planning--European Union countries
Export marketing.
Foreign trade promotion.
Strategic planning.
Sales & marketing
International business

Dewey Class. No.: 658.802