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LaSalle, Diana, 1949-

Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton. - Boston, Mass. : Harvard Business School, 2003. - xvii, 179 p. ; 25 cm.

CW738 Includes bibliographical references (p. 163-172) and index. CW015, CW088, CW728 CW707

Includes bibliographical references and index.

ISBN: 9781578517466: £19.99 157851746X

Standard No.: 9781578517466

LCCN: 2002007421

Subjects--Topical Terms:
Consumer behavior.
Design, Industrial.
Product management.
Business and Management.
Sales & marketing

LC Class. No.: / .L37 2003

Dewey Class. No.: 745.2