Normal view MARC view ISBD view

Desgrippes, Joël.

Joël Desgrippes and Marc Gobé on the emotional brand experience / written with Anne Hellman. - Beverly, MA : Rockport Publishers, c2007. - 208 p. : ill. (chiefly col. ) ; 25 cm. - Designers on design ; 01 . - Designers on design ; 01. .

Series from jacket.

ISBN: 9781592532605 : No price 1592532608 (hardcover)

LCCN: 2007011069

Subjects--Corporate Names:
Desgrippes Gobé.

Subjects--Topical Terms:
Commercial art--Psychological aspects
Branding (Marketing)
Brand name products--Marketing
Product design
Graphic design

LC Class. No.: / D47 2007

Dewey Class. No.: 741.6