International marketing /
Terpstra, Vern.
International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Fort Worth : Dryden Press, c2000. - xxv, 753 p. : ill. (some col.), col. maps ; 29 cm. - Dryden Press series in marketing. .
Previous ed.: 1997. CW828
Includes bibliographical references and indexes.
9780030211126 0030211123
99074020
Export marketing--Management
Export marketing.
Business & Management
Sales & marketing
International business
/ .T48 2000
658.848
International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Fort Worth : Dryden Press, c2000. - xxv, 753 p. : ill. (some col.), col. maps ; 29 cm. - Dryden Press series in marketing. .
Previous ed.: 1997. CW828
Includes bibliographical references and indexes.
9780030211126 0030211123
99074020
Export marketing--Management
Export marketing.
Business & Management
Sales & marketing
International business
/ .T48 2000
658.848