Integrated marketing communications /
Pickton, David.
Integrated marketing communications / David Pickton and Amanda Broderick. - Harlow : Financial Times Prentice Hall, 2001. - xxvi, 752p., [16]p. of plates : ill. (some col.), facsims. (some col.), col. port. ; 25 cm.
Includes bibliographical references and index.
9780273625131: £25.99 0273625136
Communication in marketing.
Business and Management.
Business communication & presentation
Sales & marketing
658.802
Integrated marketing communications / David Pickton and Amanda Broderick. - Harlow : Financial Times Prentice Hall, 2001. - xxvi, 752p., [16]p. of plates : ill. (some col.), facsims. (some col.), col. port. ; 25 cm.
Includes bibliographical references and index.
9780273625131: £25.99 0273625136
Communication in marketing.
Business and Management.
Business communication & presentation
Sales & marketing
658.802