Marketing : connecting with customers /
Harrell, Gilbert D.
Marketing : connecting with customers / Gilbert D. Harrell. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c2002. - 1 v. (various pagings) : col. ill. ; 28 cm.
CW_IAA
Includes bibliographical references and index.
9780130334947 0130334944
2001021309
Marketing--Management
Consumer satisfaction.
Customer services
Sales & marketing
/ .H356 2002
658.812
Marketing : connecting with customers / Gilbert D. Harrell. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c2002. - 1 v. (various pagings) : col. ill. ; 28 cm.
CW_IAA
Includes bibliographical references and index.
9780130334947 0130334944
2001021309
Marketing--Management
Consumer satisfaction.
Customer services
Sales & marketing
/ .H356 2002
658.812