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Marketing communications /

Pelsmacker, Patrick de, 1957-

Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. - New York : Financial Times/Prentice Hall, 2001. - xiv, 509 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 9780273638711 0273638718

LCCN: 99049461

Subjects--Topical Terms:
Communication in marketing--Europe
Advertising.
Sales & marketing
Advertising

LC Class. No.: / .P45 2001

Dewey Class. No.: 658.802

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