An examination of buying centres in Irish biotechnology companies and its marketing implications[Journal article] /
An examination of buying centres in Irish biotechnology companies and its marketing implications[Journal article] /
Paul Howard, Declan Doyle.
- Bradford : Emerald Group Publishing Limited, 2006.
- Web resource.
From: Journal of Business & Industrial Marketing, Volume 21, Issue 5, Page 266-280, 2006. Co-authored by IT Carlow staff members.
Biotechnology--Ireland.
Buying behaviour--Ireland.
Marketing--Ireland.
IT Carlow / Carlow RTC--Author affiliation.
From: Journal of Business & Industrial Marketing, Volume 21, Issue 5, Page 266-280, 2006. Co-authored by IT Carlow staff members.
Biotechnology--Ireland.
Buying behaviour--Ireland.
Marketing--Ireland.
IT Carlow / Carlow RTC--Author affiliation.