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Chaston, Ian.

Small business marketing management / Ian Chaston and Terry Mangles. - Basingstoke : Palgrave, 2002. - ix, 275p. : ill. ; 24 cm.

CW838, CW906, CW916

Includes bibliographical references and index.

ISBN: 9780333980750: £23.99 9780333990308: œ55.00 0333980751 (pbk.) 9780333980750 (pbk.) 0333990307

LCCN: 2001060265

Subjects--Topical Terms:
Small business--Marketing
Marketing--Management
Small business--Management
Marketing--Management--Case studies
Business and Management.
Entrepreneurship
Sales & marketing management

Dewey Class. No.: 658.8