Global marketing : a decision-oriented approach /
Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - 4th ed. - Harlow : Financial Times Prentice Hall, 2007. - xxxviii, 714 p. : col. ill. ; 27 cm.
CW828, CW838 Previous ed.: 2004.
Includes bibliographical references and index.
9780273706786: £36.99 0273706780
Export marketing.
Export marketing--Case studies
Business and Management.
Sales & marketing
Multinationals
658.848
Global marketing : a decision-oriented approach / Svend Hollensen. - 4th ed. - Harlow : Financial Times Prentice Hall, 2007. - xxxviii, 714 p. : col. ill. ; 27 cm.
CW828, CW838 Previous ed.: 2004.
Includes bibliographical references and index.
9780273706786: £36.99 0273706780
Export marketing.
Export marketing--Case studies
Business and Management.
Sales & marketing
Multinationals
658.848